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ART JOURNEY - 1
Anchor 3
ETRO concept boutique
The new concept which is called 'Interactive Art Journey' focuses on three main brand values; new tradition, pattern, and art. It also offers customers an interactive exploration of the new collection and the story of it.
Concept and Experiment



Story Board
Thanks to the motion sensor technology and interactive projections, customers enjoy patterns and animations when they are passing through the walls.

Existing Etro Boutiques


The New Boutique


Window Display

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