The aim of our project is to revive Erreuno archive in the most functional way, to exploit at most what they have and relaunch the brand in the most successful way. Starting from a deep analysis of the company, the DNA, the values and all the information about the brand were found. The archive was redesigned as an integral and living part of the brand, through easy access and consultancy. Some ideas about the usage and organization of the archive, trying to exploit all the latest technology was developed. Finally,

a capsule collection that could represent the new aesthetic of Erreuno with the same soul was designed with inspiration from the archive.

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This project was realized in the second year of the Master course of Politecnico di Milano.